3 WAYS TO STAND OUT FROM THE CROWD

Updated: Jun 23, 2020

Everyone loves good coffee, right?

Well, it certainly seems that way.

Coffee is the second most traded commodity by value behind crude oil. The small black bean that grows in subtropical mountainous locations throughout the World is in people’s hearts and it doesn’t seem like that’s going to change anytime soon.

So, it seems, as a coffee shop owner, you’re certainly in the right business!

However, even with coffee’s high level of demand, the competition of gourmet and specialty coffee shops has seen an exponential increase. The demand for coffee has become a saturated market. In total, there are over 37,000 coffee shops in the U.S., representing a market value of around 47.5 billion USD.


It is, therefore, integral to your coffee business that you stand out from the crowd. But, how do you do this?

Easy.

Firstly, make good coffee. That’s a pretty obvious one and I’m sure you are already doing it. But, that’s normally not enough nowadays, everybody is making good coffee. Therefore, secondly, and most importantly, create an eye-catching coffee cup that will best represent your business and secure a loyal customer base is a must if you wish to succeed in this very competitive market.

So, let’s take a look at how you can do this.


Attention-grabbing Coffee Cup Designs

In a cupboard somewhere in any kitchen, you are bound to find coffee mugs with catchy messages, inspiring quotes, sweet sayings, and unique artwork. These types of coffee mugs have long found a place in people’s homes and hearts.

And to-go paper cups are no different. An attention-grabbing to-go coffee cup can be the edge your business needs to establish itself as the go-to hangout for local adoring coffee lovers.

A well-designed coffee cup will also ensure that your customers know that you are serious about your coffee.

So, what can you do to ensure your to-go cups are standing out from the crowd?

Read through these 3 great ways to learn how.





Create A Simple Yet Clever Logo Design

A simple and modern logo design is far superior to something that is overcomplicated and busy. It’s easy on the eye, a simplistic logo design stands out, and it looks sharp and professional.

Also, it’s a good idea to consider incorporating your business’ name into the logo. This cements your business’ brand with a great logo design.

Subtleness is the best approach here. Clever artful branding is appreciated by many customers, especially if you can make them smile. This will further imbue positive feelings towards your brand.

Something every business owner strives for.


Use Colors And Show Your Brand Identity

It seems pretty obvious to choose a cup design that works well, although, it is amazing how many coffee shops get this wrong.

The design of a to-go cup should complement your logo design. The color scheme, the shape, and the feel of a cup are all really important when choosing a cup that works best for your customers and your business.

Therefore, ensure that you put some good amount of time and consideration into this aspect of your to-go cups.

Remember this is a product that will literally walk out the door with your customers. Exposing your brand to every coffee drinker that walks past a happy customer sipping on their morning latte.





Use A Reputable Printing Company

This may just be the most important part of getting your to-go cup noticed amongst the mass of other coffee shop brands. Therefore, choosing a reputable printing company like Printoncups.com will ensure your cups will grab a lot of attention and your brand is represented in the best way it possibly can be.

Getting this crucial step wrong could mean your well thought out logo design and your great choice of to-go cup is all for nothing.

That is why leaving it in capable hands of a reputable printing company such as Printoncups.com makes getting your attention-grabbing to-go cup in your shop and out onto the streets super easy.

Simply choose the type of to-go cup you wish to use, upload your pre-designed logo or allow Printoncups.com to do this for you, hit the order button, and you’re as good as golden.

Before you know it, you’ll have your very own to-go cups branded with your business’ name and logo at the front door of your shop in no time at all. Ready to grace the eager lips of your next customer.

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