7 Branding Tips For Your Coffee Shop

A morning cup of coffee full of freshness is the need of all coffee lovers to kick start their day. The aromatic beans of coffee can tempt you to walk down miles to your favorite café to absorb yourself in the cup of life for a few moments.

If you too happen to be a coffee lover, you perhaps are aware how crazy coffee can drive you. And by any chance, if you are a coffee shop owner, it is imperative to know what your customers really wants.

This business has tremendous scope as a recent survey reported that in the USA alone, 60 percent of people visited a coffee shop at least once a month in 2018.

In fact, by 2023, the coffee shop industry revenue is expected to reach $96,356M.

With the fast-paced lifestyle people have turned to easy quality still remains a priority.

A coffee shop should be able to provide awesomeness in the coffee blend and of course, an experience to remember. People visit cafes for the choicest cup of coffee which offers them joy and peace, to enjoy the calm and few moments of being with oneself.

As a café owner, source your coffee beans from the most reliable and authentic place to brew the best roasted magic, and customize each thing that goes in creating the whole experience for a customer.

To simplify this, here is a quick list of branding tips to become a popular brand.

1. Aesthetics!

Let’s start with the first thing we all notice: Aesthetics!

Do you know that human beings used ornaments even in the oldest civilizations? The simple reason is that human beings are naturally attracted to beautiful things. So, it has to start with the look and feel of your coffee shop. No matter how you want to come across as a brand – rustic or modern, stick to your own concept and promote it throughout all online as well as offline channels of marketing.

Even your logo and branding material should speak loud about your concept. Choose a logo that reflects the essence of your business. And maintain the same color scheme across all branding material such as sign board, message board, business cards, paper cups, tableware, tissue papers, menu card – It will help your brand become easy to memorize.

A color scheme to match your concept and theme will work wonders.

2. Consistency is Key

Whatever your motivation is to be in this business and whichever is your theme, make sure it is shown everywhere clearly. It is also important to have the same themes on Instagram, Facebook and other digital marketing platforms apart from offline channels.

3. Stay Creative

It is always a good idea to go a bit creative to grab the attention of customers. Sometimes just plain background but very artistic use of alphabets or bold letters create superb effect. At the same time, going beyond letters and using that creative bent of mind to experiment with background designs also goes a long way.

Choose what makes your brand unique, stand apart and easy to remember.

When it is about coffee, we can’t miss the ‘biggest chains such as Starbucks and McDonald’s Cafe. These big Bs have ample resources to keep their packaging in line with latest trends, but can work amazingly for you as an inspiration for design.

4. Go Bold

In any hotel and café business, going bold with messages won’t ever disappoint you. Pick the choicest quotations and you can even create your own statements that reflect the essence of your business and your attitude and get them printed on your coffee paper cups, coffee bags, boxes, and all your packaging and marketing material.

5. Promote Local

If you are using a local coffee bean, market it as ‘buy local’.

Promoting local produce can pay you if you are serious about it and, there are many benefits to the whole community if you are the one to agree with ‘buy local’.

Check with your local authorities, you might even get some incentives for promoting local produce.

However, if you are using coffee beans from far away Arabian or Himalayan lands, make sure to tell it to your customers by printing it on your promotional material.

You can also think of selling roasted coffee with your brand label which mentions the place of origin as your specialty.

6. Drive-through

Earlier thought of as a peripheral sales channel, now take-away has become the main sales channel for many. As per a recent report from the National Coffee Association, at least 50% of Americans who buy coffee outside their home prefer buying from a drive-through.

So, if you have an extra car-park area, make sure you add a drive-through to make some real sales happening.

Don’t forget to put a big sign board with lighting indicating your take-away menu.

7. Spirit Of Coffee – The second most popular drink after water!

You can think of making each available space interesting. Spice it up with pictures of the famous coffee-lovers right at the counter and even put introspective quotations or retrospective pictures on the adjoining wall of ladders (if any) to take them through a journey.