Packaging as a Marketing Tool

Packaging Design Tips for Powerful Branding

Consider a scenario when you are called for an interview and you visit the place of work. What will you first notice? Perhaps, your answer is infrastructure. Yes, people do notice the outer appearance, which holds true in marketing as well. Let’s see how!

The 5 most important ‘’P’s’’ in marketing are Product, Price, Place, Promotion, and last but not the least, Packaging. Though it comes last to be thought about, packaging is a key factor to determine perceived value of a product.

So, how you pack and wrap your products decides a lot about how you would be perceived as a brand. Let’s understand how one can utilize packaging as an effective marketing tool.

Ever noticed the small things that matter in everyday life, such as a toothbrush or a razor with a popping out packaging for extra protection, Eco-friendly coffee cups that come with sustainable packaging and labels! or Paper packaging for multipacks of tomato sauce, soup, and soap etc.

These are just examples of how companies are inventing new solutions to present products in more preventive, functional, and attractive manner. As a consumer, one might not even realize how subtly packaging influences purchasing decisions; and indeed the right one can really mark the success of your business.

However, your product has a very short window of time, approximately 8 seconds, to interact with the customer.

Custom paper cups are a great marketing tool for businesses

Here is a list of Do’s when choosing the right packaging for your products.

1. Choose the right box

Different products call for different packaging. Make sure that your actual box is the right fit for your product. Products have a long way before they are delivered to customers. It's crucial that customers do not receive messy things mixing with each other, and they find the packaging convenient to open.

2. Customize it!

Plain boxes do not talk! Print your logo, brand message, brand colors and fonts to create a strong lasting impact that customer will remember.

3. Use Inserts

Let the packaging do some sales for you; tell customers why they should choose you. Use inserts like postcards and small booklets with your brand story, coupons and promotion to increase customer engagement with your brand.

4. Target niche

Design your packaging as per your target audience, its age group and preferences. If you are particular about a niche, it will be easier to choose relevant colors and brand messages. For an instance, use catchy words and vibrant shades if targeting youth, and subtle ones if targeting professionals and older age-groups.

Attractive messages and designs fascinate customers, and also help spread the name of the brand to a larger audience. Whether you are into fashion, cosmetics, or café business- regardless of the nature of your business, packaging of products plays a vital role in creating brand image.